Sample Email to pitch any journalist:

Hey <First Name>,

My name is [first name] from [company name]. After reading your article {{ story.title }} I thought your readers might be interested to hear more about [topic from their article which relates to what you’re pitching] since the subject of [general topic from the article] has been in the news lately as you’ve probably seen. Looking over your bio and past articles sounds like you cover [topic from the article] a lot.

We developed a technology that… <insert your one sentence pitch here>.

We have some <insert your news/study> which relates directly to your interests and I wanted to shoot over info/details for you to review/check out. Let me know if you’d be interested?

Thanks,

<Your full name>

<contact info>